WHY LEXUS PLUS AND HOW DOES IT BENEFIT YOU?

March 26th, 2018 by

Lexus Plus Elevates the Customer Experience. Learn more here at Rohrich Lexus. The Lexus Plus way of business will elevate your experience & transform the automotive industry.

WHAT IS LEXUS PLUS?

Lexus Plus is a new process that launched in select dealerships beginning in April of 2016. It is the next chapter of the Lexus continuous commitment to an elevated luxury dealership experience and includes negotiation-free pricing and a dedicated consultant who can assist you from start to finish so you don’t need to deal with multiple associates.

WHAT ARE THE SPECIFICS OF THE PROGRAM?

There are two key features of the program:

Negotiation-free Pricing-Lexus Plus dealers will provide negotiation-free, market-value prices for every offering available for purchase at a dealership. This transparent pricing approach includes new and pre-owned vehicles, service packages, accessories, and more.
Dedicated Consultants-Customers will work with a personal consultant to accompany them throughout their sales experience-from the initial introduction through the delivery. They will also have a single point of contact during their service visits.

WHAT MAKES THE LEXUS PLUS PROGRAM DIFFERENT?

With Lexus Plus, the dealership experience will be simplified-more straightforward, streamlined and reflective of a true luxury brand. Each customer can purchase or lease their vehicle without having to negotiate a price or work with multiple consultants. With a dedicated consultant, the vehicle service experience will also be easier and faster.

DOES LEXUS PLAN TO ROLL OUT THIS PROGRAM ACROSS ALL ITS DEALERSHIPS EVENTUALLY? WHAT IS THE TIMING?

We anticipate that more dealerships will participate in the Lexus Plus program as the initiative progresses. Lexus Plus is a program that dealers can opt to participate in-but are not required to. As the program develops, we expect a steady growth of dealers signing up.

WHY CAN’T A DEALERSHIP OFFER LEXUS PLUS AS WELL AS THE TRADITIONAL PRICING MODEL AND LET CUSTOMERS CHOOSE WHICH KIND OF PRICING THEY PREFER?

While our unwavering commitment to exceptional customer service is evident in whichever Lexus dealer you visit, the kind of seamless, customer-empowered experience that Lexus Plus is intended to create requires a complete shift in the thought process as well as the operational aspects of a dealership.

DOES THE LEXUS PLUS PROGRAM AFFECT THE PURCHASE AND LEASE PROCESS ONLY?

The Lexus Plus program will transform all experiences inside the dealership, including new vehicle acquisition, L/Certified vehicle acquisition, the financing process, vehicle service and parts and accessories purchase.

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